@Mikee … >>> VFC? … Seems an odd choice over MCD, MSFT, WEC, WBA, LMT, SBUX, KHC, even HRL. <<<
I’m glad you mentioned that, I was expecting someone would, just didn’t know who.
KHC is one of our Core positions. Any of the others could be, it just depends.
Now, what makes a Core position? … The answer to that will vary from person to person. And this is important, just because I don’t consider MCD or SBUX or WBA a Core position, it doesn’t mean I can’t have a large position.
For me, a Core position would be as close to a “picks and shovels” company as you can get. I hope folks know the gold mining story where it was the people who sold the picks and shovels to the prospectors that made the money.
A Core company for me is the “supplier” of goods and services. If I own WBA, I only have access to the consumer dollars spent at WBA. But if I own JNJ, I have access to all consumer dollars, in all establishments that sell JNJ products. I own the supplier. The supplier is my Core!
When I look at the product line of VFC, and the number of ways they can market their product line, it provides what I think is the best access to the consumer discretionary dollar. VFC is the supplier.
MCD is not a supplier. SBUX is not a supplier. SYY is and SYY could qualify for Core with me, but I wanted to limit the number of Core positions.
Everything I focus on with the Core centers around maximum exposure to the consumer dollar, not business dollar (for the most part), not government dollar, the consumer dollar.
If someone wishes to have HRL as Core, or MCD as Core over VFC, I’m not going to suggest they’re wrong for doing so. It depends on their expectations. … What … do … you … want?
But, here’s the other aspect of what I consider Core, the most important part. Once the portfolio is established with the companies I wish to own, and every portfolio I manage is at that point now, I do not use Core positions as a source of generating cash. Trimming a Core is the most egregious of errors, so select wisely.
I don’t care how over-sized a Core gets, it won’t get trimmed. I don’t care how over-sized a Core gets, I will continue to add more.
If I have a need to generate cash for any reason, I’ll trim LMT, MCD, MSFT, SBUX, etc. but I won’t trim MO or KO.
A Core for me, is a company I wouldn’t think twice about adding to if it drops 40% in value and wouldn’t think twice about adding to it if it’s 20% overvalued. It makes no difference because Core shares are not for sale which is why the number is small in comparison to the portfolio, so choose wisely.
If my son had cash to invest today, it’s going somewhere. If I can’t find a decent value in a non-core company, it will be invested in MO or KO for example regardless of valuation.
All Core positions are set up on dividend reinvestment in portfolios where dividends are collected in cash and reinvested selectively. I am “force feeding” myself to build the Core the same way we “force fed” our funds within our 401K’s.
It doesn’t matter what your choices are as long as you understand what it is you wish to accomplish with a Core position, and you stick with the process in good times and bad.
There are a lot of good companies that can qualify as Core, and managed the way I am managing ours, but you don’t want to have too many of them. Shoot, 20 might even be too many for all I know, but when I decided to use this concept, I took the idea from Focus Funds. Most Focus Funds limit their holdings to around 20 Core companies. Buffett has a fewer number, but I’m no Buffett, so 20 seemed reasonable to me.
I wanted my Core positions to be “picks and shovels” companies (the suppliers) and have access to the consumer dollar.